PCG Designs New PIM Logo

Posted on April 12, 2011 by Chase Stockton

Effective April 1, 2011, Printing Industry of the Midlands (PIM) and Printing Industry of Minnesota (PIMN) has merged. Upon announcement of the merger, Pacific City Graphics began to work on development of the new logo for PIM. Initially when we started the concept our goal was to design a logo that showed the strength and sustainability of print. To illustrate these points we decided to use an origami tree as the icon. The tree is the paper, the paper is the tree.

The board of directors representing both organizations approved the merger, and the new entity will become the Printing Industry Midwest – the 4th largest affiliate of the Printing Industries of America covering Iowa, Minnesota, Nebraska and South Dakota.

“A merger of our two associations will benefit members of both organizations by expanding and sharing resources,” said Mark Jessen, President of Jessen Press and Chair of the PIMN Board of Directors.  “The two groups can immediately reduce costs by sharing administrative, financial and other resources from one office located in Roseville, MN.”

 

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Pressman Awarded Production Employee of the Year

Posted on February 25, 2011 by Chase Stockton

February 22, 2011, Omaha, NE — Roger Beck, pressman at Pacific City Graphics, South Sioux City, NE, received the Production Employee of the Year Award from Printing Industries of the Midlands President Dick Clark. Beck was selected for this prestigious award from a pool of nominees representing Iowa, Nebraska and South Dakota.
Roger has more than 24 years of experience in the print industry.

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5 Free Tips to Grow Your Business

Posted on February 4, 2011 by Chase Stockton

As a simple token of appreciation we offer you, our loyal reader, these effective tips proven to help businesses grow!

  1. Refresh your website – Over the past decade the world wide web has grown in leaps and bounds. With all of the social media outlets available for you to reach out to your consumers and clients, it’s important that your website is dynamic and easily integrates into the large social media world. This online presence helps organizations appear viable and relevant.
  2. VDP (Variable Data Printing) - Maintain an accurate prospect and client list, as these lists can be extremely effective when put to use in a VDP campaign. Reaching out in a personal way through VDP has proven to dramatically increase your response rate and return on investment.
  3. Spend less on your printing - Use your entire buying power to negotiate your best printing costs. Find a printer who can provide a complete fulfillment program to make the most of your printing dollar.
  4. Solidify your identity – Consistent use of identity and branding elements exude professionalism. This includes fonts, logo usage, slogans, color scheme and paper stock that are used for your day to day business and promotional materials.
  5. Update or change your logo – As our economy revives, be ready by having a new or updated logo that truly represents your product or services. A new logo and brand identity can serve as a great catalyst to tell to the world that you have not only survived, but you’ve emerged as a growing and viable company through recent economic hardship.

If you are interested in finding out how to put these simple tips to work for you, contact us today and start growing your business with Pacific City Graphics!

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