Hilarious and Effective Print Ads The rise in online marketing does not mean that print advertisement is dead. In fact, the combination of web and print are vital in the success of your companies marketing efforts. In this post we are featuring several hilarious and effective print ads that illustrate the power of print…and make [...] Read more »
written by Steve Waxman PRINTING COLORED INKS ON COLORED STOCKS When you design a brochure or other project to be printed on colored paper, you need to consider the following. Many printing inks are transparent. If your job is to be printed in process colors, the ink will definitely be transparent. Therefore, your final printed [...] Read more »
ENVELOPE SPECIFICATIONS Design your insert after you choose an appropriate envelope size. To do the reverse, and request an off-size envelope to fit an insert, can be costly. Standard sizes are always cheaper and more readily available from your printer. When determining measurements, designers tend to “crowd” the insert. Leave ¼” on either side [...] Read more »
MORE ON PHOTOS When altering the size of a photo, remember to reduce or enlarge it within the image-editing program, not in the page composition software. Photoshop will reduce the image once and for all, and the resulting image you place in Quark will be the final size. If you depend on Quark to [...] Read more »
WHEN TO USE A SPOT COLOR When your job requires color, you have two options: four-color process and match colors. Four-color process work involves the printing of cyan, magenta, yellow, and black halftones, one over the other, at slightly different angles to simulate the full color gamut. For a photograph, this usually works well. Sometimes, [...] Read more »
