Web-to-Print Sometimes you need to print a lot of copies of the same job. Maybe you need 10,000 copies of a brochure, and you want all of these copies to look the same (this is called “static” printing). Or maybe you need 2,000 copies of a case-bound textbook or 20,000 copies of a trade paperback. [...] Read more »
Weekly Update – #013
To bleed or not to bleed. Many designers automatically create print documents with bleed before thinking of the impact that 1/8″ can have on your overall project price and time-line. Wikipedia defines Bleed (printing) as: Bleed is a printing term that refers to printing that goes beyond the edge of the sheet after [...] Read more »
Weekly Update – #012
Variable Data Printing (VDP) is a hot topic in the world of commercial printing. The theory with VDP is that with short runs and customized printing a client can improve the response rate for a mailing drastically. The diagram below shows how you can combine an optimized mail list and print to create a personalized [...] Read more »
Weekly Update – #011
Four Color Envelopes Four Color Envelopes are a key element in making that crucial first impression a good one. In the past, four color envelopes were expensive and time consuming under most circumstances. However, today with the latest technology from PSI, Pacific City Graphics is able offer our customers affordable, high quality four color [...] Read more »
Weekly Update – #010
written by Steve Waxman PRINTING COLORED INKS ON COLORED STOCKS When you design a brochure or other project to be printed on colored paper, you need to consider the following. Many printing inks are transparent. If your job is to be printed in process colors, the ink will definitely be transparent. Therefore, your final printed [...] Read more »
