Weekly Update – #011

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Four Color Envelopes Four Color Envelopes are a key element in making that crucial first impression a good one. In the past, four color envelopes were expensive and time consuming under most circumstances. However, today with the latest technology from PSI, Pacific City Graphics is able offer our customers affordable, high quality four color [...] Read more »

Weekly Update – #010

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written by Steve Waxman PRINTING COLORED INKS ON COLORED STOCKS When you design a brochure or other project to be printed on colored paper, you need to consider the following. Many printing inks are transparent.  If your job is to be printed in process colors, the ink will definitely be transparent.  Therefore, your final printed [...] Read more »

Weekly Update – #009

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ENVELOPE SPECIFICATIONS Design your insert after you choose an appropriate envelope size.  To do the reverse, and request an off-size envelope to fit an insert, can be costly.  Standard sizes are always cheaper and more readily available from your printer. When determining measurements, designers tend to “crowd” the insert.  Leave ¼” on either side [...] Read more »

Weekly Update – #008

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MORE ON PHOTOS When altering the size of a photo, remember to reduce or enlarge it within the image-editing program, not in the page composition software. Photoshop will reduce the image once and for all, and the resulting image you place in Quark will be the final size. If you depend on Quark to [...] Read more »