Weekly Update – #009

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ENVELOPE SPECIFICATIONS Design your insert after you choose an appropriate envelope size.  To do the reverse, and request an off-size envelope to fit an insert, can be costly.  Standard sizes are always cheaper and more readily available from your printer. When determining measurements, designers tend to “crowd” the insert.  Leave ¼” on either side [...] Read more »

Weekly Update – #008

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MORE ON PHOTOS When altering the size of a photo, remember to reduce or enlarge it within the image-editing program, not in the page composition software. Photoshop will reduce the image once and for all, and the resulting image you place in Quark will be the final size. If you depend on Quark to [...] Read more »

Weekly Update – #007

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WHEN TO USE A SPOT COLOR When your job requires color, you have two options: four-color process and match colors. Four-color process work involves the printing of cyan, magenta, yellow, and black halftones, one over the other, at slightly different angles to simulate the full color gamut.  For a photograph, this usually works well. Sometimes, [...] Read more »

Weekly Update – #006

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What better reason to step up your company’s marketing efforts than a new year and a new decade? Pacific City Graphics offers many options from print to web that can be customized to fit your company’s unique marketing needs. For inspiration, we have compiled another round-up of eye catching print advertisements from around the world! [...] Read more »

Weekly Update – #005

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The holiday season is in full effect, and for most of us that means holiday greeting cards! Pacific City Graphics has several options to produce this year’s unforgettable holiday greeting card so call or stop by today!