Weekly Update – #008

MORE ON PHOTOS

When altering the size of a photo, remember to reduce or enlarge it within the image-editing program, not in the page composition software. Photoshop will reduce the image once and for all, and the resulting image you place in Quark will be the final size. If you depend on Quark to reduce the image, it will take more computer memory and therefore more processing time, since it will have to calculate the reduced size each time you print the Quark file. This is a good rule to follow even if you distill your final Quark files or InDesign files into PDFs for hand-off to your print provider.

written by Steve Waxman, a printing consultant. He teaches corporations how to save money buying printing, sells printing services, and teaches prepress techniques. Steven has been in the industry for twenty-five years, working as a writer, editor, photographer, graphic designer, art director, production manager, and print buyer.

About PCG

Established in 1985, the employees at Pacific City Graphics average more than 25 years in the commercial printing business. Our staff applies their professionalism and advanced knowledge to ensure flawless production from concept to print the first time…every time. When technology changes, we share our learning curve with customers via on-site, off-site or telephone training. From initial order to delivery, we are always available to answer any question.